The approximately one million and a half Hungarians in Romania use primarily the mass media accessible in their mother tongue. In his present study, Magyari Tivadar investigates on the basis of empirical data how Hungarians from Transylvania relate to the written press. The analysis reveals the details of the typical lecture act: reading the local newspaper. This constitutes one of the most widespread habitual acts of the Hungarian community from Transylvania, the basic form of media-consumption. It is a tradition for decades, a part of the everyday life. The author constructs a typology of readers, presenting the current situation of the publications and their perspectives for the future.

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